2025 · keynote
AI-Powered Search: Exploring the Algorithms Measuring (and Shaping) How We Think
Every day, AI algorithms are helping you find information, recommending content to you, and learning about your interests and preferences in the process. With the rise of generative AI, the prevalence of these AI-powered search algorithms is growing exponentially. They are now helping generative AI to hold conversations, produce valuable work (planning, writing, coding, creating, conversing, assisting, etc.), and automate away significant amounts of work that can - depending on one’s context, either displace their job or significantly increase their productivity.
In this talk, Trey Grainger, author of the recently published book AI-Powered Search (aipoweredsearch.com), will dive into what these AI-powered retrieval algorithms are, how they work, and the growing influence they have over our daily lives in terms of how we spend our time, what information we see, and how our perceptions are shaped. We’ll discuss some key algorithms and AI models you may have never heard of, like click models, signals boosting, collaborative filtering, LLMs (large language models), semantic knowledge graphs, RAG (retrieval augmented generation), transformer and diffusion models, and multimodal vector search. We’ll cover a high-level overview of how these algorithms work, how they impact us on a daily basis, and how you can also leverage them in your own work.